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Store layout software boosts sales

Will Hadfield

A network of convenience stores, petrol forecourts and newsagents has seen an average sales lift of more than 10% after using space-planning software for the first time.

Some 300 members of the Symbol network of stores watched sales grow after deploying a planning tool to optimise the layouts of their stores. About 1,000 retailers were offered the tool as part of their Symbol membership, but only a minority requested the layouts.

“We have seen stores increase sales by 30%, and the average is 10% to 15%,” said Dennis Scott, trading manager for Palmer & Harvey, which runs the Symbol network.

Palmer & Harvey has issued more than 3,000 layout plans, or “planograms”, to the 300 independent retailers who signed up to use the space-planning application.

It used space-planning and planogram-converting modules from software supplier JDA, and said the implementation, which cost just £50,000, was straightforward as it did not have to integrate the new modules with an existing merchandising system.

Palmer & Harvey is now trying to improve the effect the designs have on sales by making each planogram as relevant to individual stores as possible.

Scott said, "For the rest of this year, we are concentrating on making more robust sets of plans available.”


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