The strategic use of data is central to the growth plans of UK retail banks, according to a global survey of 100 retail banks by professional services group Accenture.
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"Full integration of channels for a one-customer view is regarded as a priority by almost all UK retail banks," said the report.
More than 75% of respondents said they believed that strengthening their cross-selling capabilities was a key element to support growth, and they would do this by improving their data mining, workflow and marketing capabilities.
A similar percentage said they must collect data more systematically, and 72% said they needed to improve internal workflow of data and connect insight capabilities with sales force applications.
Other technology investments were also popular among respondents. Thirty three per cent said they needed to mobilise their sales forces, and 37% said they needed to invest in mobile banking.
Developing internet banking further was important to many retail banking organisations.