British Airways is closing its Belfast call centre with the loss of 100 jobs as it aims to become more reliant on online sales.
BA said that since 2001, there had been a fall of nine million calls to its call centre network.
As part of its drive to squeeze more sales from its main website, the company is also closing its 17 UK Travel Shops, with another 300 lost jobs.
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
The airline said more people were already booking online and that its decision to close the Belfast call centre and the high street shops was in response to changing customer behaviour.
After the Belfast closure later this year, BA will still operate call centres in Newcastle and Manchester, who will take on the Belfast traffic.
In 2004, BA closed down its Glasgow and London call centres to cut costs, and in response to changing customer booking trends.