Free Wi-Fi access firm launches


Free Wi-Fi access firm launches

Antony Savvas has launched this week to build a free Wi-Fi access network for business travellers and consumers.

Launched at a London advertising technology conference, the company is signing up advertisers who want to target free users, who will have access at hotspots such as hotels, cafes, pubs and restaurants.

The same free Wi-Fi access strategy is under consideration by internet search giant Google, which has already launched two free hotspots near its US headquarters. has its headquarters in Dublin and will publish an international directory of free Wi-Fi hotspots. provides each hotspot location with free Wi-Fi access equipment.

The free hotspot directory also promotes each partner business. says venues offering free Wi-Fi access will keep existing customers happy and create new business.

Daniel Toomey, chief executive officer, said, “Online advertisers are looking for an edge in today's competitive environment. We give them the ability to localise their messages across our network while reaching an audience that is considered very influential, tech-savvy and more likely to make online purchases.”

Advertisers could aim their campaigns at individual countries, regions, cities or hotspots, Toomey said.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy