Free-hotspot.com has launched this week to build a free Wi-Fi access network for business travellers and consumers.
Launched at a London advertising technology conference, the company is signing up advertisers who want to target free users, who will have access at hotspots such as hotels, cafes, pubs and restaurants.
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The same free Wi-Fi access strategy is under consideration by internet search giant Google, which has already launched two free hotspots near its US headquarters.
Free-hotspot.com has its headquarters in Dublin and will publish an international directory of free Wi-Fi hotspots. Free-hotspot.com provides each hotspot location with free Wi-Fi access equipment.
The free hotspot directory also promotes each partner business. Free-hotspot.com says venues offering free Wi-Fi access will keep existing customers happy and create new business.
Daniel Toomey, Free-hotspot.com chief executive officer, said, “Online advertisers are looking for an edge in today's competitive environment. We give them the ability to localise their messages across our network while reaching an audience that is considered very influential, tech-savvy and more likely to make online purchases.”
Advertisers could aim their campaigns at individual countries, regions, cities or hotspots, Toomey said.