Broadband supplier Bulldog is planning to launch a video-on-demand (VoD) service to subscribers in October, which will include films and other premium content.
Bulldog, which is owned by Cable & Wireless (C&W), currently offers users a broadband service that can operate at up to 8mbps, which is good enough to support VoD.
Michael Philpott, an analyst at Ovum, said, “Bulldog has always been known for its innovative products,” but he said that the company was facing complaints from some users about its customer care.
“Bulldog will certainly have the technical capability to launch such a service, as it will have C&W’s new next-generation network sat behind it. The question is whether it has the right strategy and customer care support in place to make VoD a success,” said Philpott.
Prices to use the Bulldog VoD service are yet to be confirmed.