News Analysis

Cambridge course promises to hone your business skills in a week

Myles Hewett

IT directors and managers who want to sharpen their entrepreneurial skills could benefit from the one-week summer school at the University of Cambridge.

Run by the university's Centre for Entrepreneurial Learning, the course promises to show managers with business ideas how to "develop commercial proposals to the company board in order to secure resources and support for your team".

John Snyder, who built the Muscat search engine into a profitable business before selling it to Dialog, is entrepreneur in residence at centre.

"Too many IT directors still do not recognise the extraordinary opportunities they have as guardians of the information within the enterprise," he said.

"Too often they have a sense of fiefdom, rather than a sense of mission. But, using the data network, they are in a position to unlock and sculpt the information to transform the business."

Shai Vyakarnam, director of the centre, said, "IT directors can face a cultural problem in the way they are perceived by business leaders, sometimes being seen as a block to new approaches.

"The key to changing this perception as quickly as possible, so that your ideas are taken seriously, is to learn to speak the language of the board, rather than address issues in technical terms," he said.

The summer school runs from 3 to 8 July.

 www.entrepreneurs.jbs.cam.ac.uk


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