Analyst firm IDC has revealed that contrary to hitherto negative publicity, the Intel Itanium processor-based server market is now entering a strong growth phase.
Based on interviews with 501 members of IDC's Enterprise Server Customer Panel, an IDC report cites high customer satisfaction and solid intent-to-purchase ratings for Itanium-based servers. In addition, more than two-thirds of HP PA-RISC server customers plan to migrate to Itanium.
IDC predicts that the market for Itanium-based servers will grow to approximately £3.5bn by 2009 and that over the next five years, such products will show 35% compound annual growth. This compares to 3.4% for the overall server market.
The survey shows HP Integrity servers are still the number one Itanium-based server platform in the industry. IDC estimates that HP made more than £900m in sales of Integrity server-related products in fiscal year 2005.
"IDC's research revealed positive attitudes in the marketplace regarding the Itanium platform, specifically around awareness, purchase intent and current customer satisfaction among IDC's Enterprise Server Customer Panel," says Matthew Eastwood, program vice-president, Enterprise Server Research, IDC.
The report also notes that Itanium is now more clearly positioned as a solution for mission-critical applications such as enterprise resource planning, customer relationship management and business intelligence.