The BA London Eye will go live with its overhauled booking and reservation system this week.
BT Realtoplus is designed to automate exchanges with trade partners, which were previously manual. The system also uses handheld wireless ticket scanners to automate ticket collection, and customers can order and print tickets, incorporating barcodes, via the web.
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BTRealtoplus supports multiple European currencies and languages, as half of the London Eye's 3.5 million annual visitors are from overseas.