Paddy Power to use real-time data analysis on betting site


Paddy Power to use real-time data analysis on betting site

Tash Shifrin

Paddy Power is to install dynamic data collection technology on its website in a bid to improve customer service. The gaming company will use Speed-Trap's Prophet system, which analyses events in real time, rather than relying on web server logs.

Peter O'Donovan, business development manager at Paddy Power, said, "The system allows us to observe, analyse and replay the user journey through our website, and that information enables us to appreciate exactly what visitors wish to do.

"Previously we have been unable to quickly and accurately access the impact of changes to the user interface."


Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy