Paddy Power to use real-time data analysis on betting site

Paddy Power is to install dynamic data collection technology on its website in a bid to improve customer service. The gaming company will use Speed-Trap's Prophet system, which analyses events in real time, rather than relying on web server logs.

Paddy Power is to install dynamic data collection technology on its website in a bid to improve customer service. The gaming company will use Speed-Trap's Prophet system, which analyses events in real time, rather than relying on web server logs.

Peter O'Donovan, business development manager at Paddy Power, said, "The system allows us to observe, analyse and replay the user journey through our website, and that information enables us to appreciate exactly what visitors wish to do.

"Previously we have been unable to quickly and accurately access the impact of changes to the Paddypower.com user interface."

 

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more on IT strategy

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close