BT has announced a 30% price cut for its symmetrical digital subscriber line products, in a bid to stimulate the SDSL market.
The new SDSL prices, effective from November, will apply to both connection and rental charges for BT’s Datastream Symmetric and BT IPstream Symmetric products.
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In January, BT pledged that 1,300 of its UK telephone exchanges would support SDSL within a year.
Broadband and other IT services were the main driver behind a 20% jump in BT’s profits, announced last week. The “new wave” earnings were 48% up on last year, while BT’s traditional telephone business saw a 5% fall in revenue.
SDSL broadband is pitched at the business market because it allows fast file transfer and supports applications such as video-conferencing that require the same upstream and downstream speeds.
Cameron Rejali, BT Wholesale’s managing director for products and strategy, said, “The UK is one of the most competitive markets for broadband in the world today. The price reductions for wholesale symmetrical broadband will further stimulate that market.
“Broadband today is all about supporting feature-rich content and delivering efficiencies; symmetrical broadband provides the capability which allows users to get more out of their broadband service.”