The deal builds on an existing two-year deal worth £16m signed last year. It will assist Leisure Link in adding to its 13,500 itbox digital entertainment terminals in pubs, clubs, betting offices and other locations.
Leisure Link said it will use the broadband network to keep its networked terminals regularly updated with the latest content, including games, music downloads and a range of other digital services.
The company said broadband speeds allow it to upload multimedia content to machines, and enable the firm to profile and match the content of machines to the audience in each location.
Leisure Link is now in discussion with BT about rolling out its networked terminals to mainland Europe.