Siemens Business Services will market actively the benefits of its managed service offerings to the media and broadcasting industry.
The company is using the world’s biggest broadcast technology show, NAB, to demonstrate how it is working with customers to help spread the costs and minimise the risks of digital transformation. SBS aims to show its breadth of capability and its skill as a transformation partner to transition technologies that support business and media process integration.
"Siemens has proven leadership in transforming business models and processes across a range of industries," said Kevin Newport, head of business development media and entertainment, Siemens Business Services, UK.
"The media industry, which operates under a unique constitution of mission-critical broadcast challenges and rich-media network complexities, has understandably been slow in its adoption of potentially helpful IT-based technology, but that is changing very quickly,” said Newport.