Sainsburys invests in satellite navigation to meet home delivery targets


Sainsburys invests in satellite navigation to meet home delivery targets

Karen Gomm

Sainsburys has invested in satellite navigation technology to reduce operational costs and help its home delivery drivers to keep customer deliveries on time.

The retailer has signed a three year agreement with Cybit to equip its 400 plus fleet of home delivery vehicles with Cybit’s Fleetstar-Online telematics and Smartnav satellite navigation technology an advanced fleet and asset management system that incorporates navigation technology.

The Sainsbury’s to you home delivery vehicles have been fitted with an in-vehicle-unit (IVU), which tracks information such as the vehicke's location and speed. That information is tracked by by GPS in real time and transmitted back to Cybit’s online control centre.

At Cybit, a fleet management system run as a hosted service enables operators, such as Sainsbury's to access this information via a standard web browser.

The system uses Smartnav, an off-board satellite navigation system and route planning. It operates via Trafficmaster's established network of cameras and sensors throughout the UK. Drivers push a button in their cab, speak directly to an operator who then directs them to their destination.

The retailer believes the system would help it increase the efficiency with which it runs its fleet and ensure deliveries meet the strict delivery targets set. The Smartnav offers a route planning system directing drivers from one site to another avoiding traffic hotspots.

Jason Soar, Sainsbury’s delivery operations manager, said, "Operational efficiencies in our home delivery fleet are critical to the success of our Sainsbury’s to you venture."

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