Online auction giant eBay is aiming to stop phishing messages aimed at its users by rolling out a private e-mail service for official announcements and trading information.
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EBay has launched the My Messages read only inbox for logged in users, so users can be certain that the eBay messages they are reading are genuine and not designed to steal their security and payment details.
EBay has told users, "My Messages will be a read-only inbox where you can be assured that all messages received come directly from eBay - no third parties can send messages to My Messages."
Users can delete messages at will or they can be keep them for up to 60 days. EBay’s move could be copied by other high-profile web companies, concerned about phishing attacks.