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Broadband has boosted profits, say directors

Broadband is helping boost the profitability of UK business, according to a survey of Institute of Directors members.

Broadband is helping boost the profitability of UK business, according to a survey of Institute of Directors members....

Eighty four per cent of the company directors questioned said broadband had helped their business boost productivity, and 64% identified a direct link between broadband use and increased profits. High-speed, always-on internet access delivered direct cost savings to 61% of the 400-plus IoD members surveyed. Jim Norton, senior policy adviser at the IoD, said, "Broadband is good for business. IoD members are seizing this opportunity to speed up their communications and boost their customer and competitor analysis. For many firms, broadband is transforming the way they work." Concerns that the rising numbers of broadband subscribers would lead to poorer levels of service do not seem to have been borne out. Twice as many IoD members (24%) reported an improvement in the quality of service as a decline (11%). Despite the enthusiasm for broadband, the survey found that 10% of IoD members' businesses with always-on broadband connections do not use firewalls, and 25% do not regularly implement software security updates.

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