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AMD unveils low-cost Sempron chip brand

Advanced Micro Devices will unveil a third major processor brand called Sempron in the second half of this year.

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Advanced Micro Devices will unveil a third major processor brand called Sempron in the second half of this year.

Sempron will be a brand distinct from AMD's Athlon 64 and Athlon XP processors. The company will pitch Sempron processors at low-cost desktops and notebooks.

AMD already has a low-cost processor called Duron which it sells to white-box desktop manufacturers in emerging markets. Sempron will, ultimately, replace Duron in those markets, said Jo Albers, an AMD spokeswoman.

The 32-bit Athlon XP chip will target at business and consumer applications requiring more performance than Sempron. AMD will also continue to offer mobile versions of both of those processors.

Tom Krazit writes for IDG News Service

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