Microsoft cranks up ISV road show

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Microsoft cranks up ISV road show

Microsoft will travel to 11 cities in nine countries on its Worldwide ISV Road Show later this month.

The Road Show, which runs from 22 April to 26 May, is expected to lay out for developers the best ways to address some of the business problems now facing corporate users through a combination of products, including Longhorn, Whidbey and Yukon.

"We are going to focus on the bigger challenges facing them in an increasingly connected world, along with the idea that they don't have to force users to rip stuff out today but rather connect into infrastructures that are already there to preserve their investments," said Adam Sohn, product manager in Microsoft's Platform Strategy and Partner Group.

Microsoft will also be highlight how ISVs can change their businesses so they can evolve and extend into new markets, thereby gathering new revenue streams.

The tour will include Sydney, Beijing, Bangalore, Singapore, Munich, Paris, London, Milan, Tilburg/Netherlands, Boston and San Francisco.

Ed Scannell writes for Infoworld


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