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Try before you buy

Orange is allowing business customers to try a host of mobile data services for free for a month before they decide whether they want to buy them.

Orange's decision to introduce its 'Try' service follows company research that showed potential customers had a cautious attitude to new technology. The research found that less than 10% of users would go out and buy new mobile technology as soon as it was launched, although 90% would be willing to try it if given a free trial.

Services available to businesses on a free for a month basis include: 'Line 2', an additional line on an Orange phone that can be billed separately; group conference calling; the Office Freedom 2 business e-mail service; high-volume text messaging services.

These services are additional to the free trial consumer services of text messaging, text alerts, photo messaging, video messaging, e-mail, international roaming, and Internet browsing while abroad. Theoretically there would be nothing stopping customers also registering for free use of these services too, if they hadn't used them before.

Alastair MacLeod, customer development director of Orange business solutions, said: "Given the recent economic climate, it is perfectly understandable that companies are getting more cautious and wanting to test the waters first before investing in new mobile technologies."     

This article was part of Computer Weekly's enterprise mobile business channel, sponsored by Nokia 


 

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