Yahoo unveiled its new search engine technology and began phasing out services from Google.
The algorithmic technology now being used on Yahoo Search will be rolled out among Yahoo's worldwide properties, with plans to introduce new customisation and personalisation features. As it incorporates the technology, Yahoo is casting aside search services from Google.
Although Yahoo had been using Google's search technology for some time, over the past year the company has made it clear that it wanted to become a leading player in the search market. It has since invested in its own technology and bought search technology provider Inktomi and Overture Services.
Yahoo said its latest search technology is the beginning of a rapid succession of search offerings. It will integrate a new search service with My Yahoo that adds links to site syndication content in search results, for example. The service will allow users to add sites to their My Yahoo homepage and see updated headlines and links from those sites.
Additionally, the company is using its antispam technology to help filter out redundant or irrelevant URLs and links.
The new search technology is being used in Yahoo News Search and Yahoo Product Search and will soon be introduced on Yahoo Travel, Local, Personals and HotJobs, the company said. It will also power search for Overture's algorithmic partners.
A UK spokeswoman for Yahoo said the new search technology would be rolled out in Europe over the next two weeks. However, for the time being, Yahoo's US and European properties are still using Google to perform image searches.
Scarlet Pruitt writes for IDG News Service