Former Microsoft corporate vice-president of mobile devices Juha Christensen has been named president of Macromedia's mobile and devices business unit.
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The mobile and devices unit is primarily focused on expanding use of Macromedia's Flash format by mobile phone makers and providers of content for mobile use.
Flash is used widely to animate web pages and improve web navigation, but Macromedia is pushing Flash elsewhere, including on mobile phones and PDAs. Several handsets offered by NTT DoCoMo and PDAs from Sony already support Flash.
Before joining Microsoft in 2000, Christensen co-founded Symbian, a venture owned by Nokia, Ericsson, Panasonic, Siemens, Samsung Electronics, Sony Ericsson and Psion. Symbian makes a mobile phone operating system with the same name.
Before starting Symbian, Christensen was vice-president of licensing at Psion, where he helped bring to market some of the world's first PDAs.
Joris Evers writes for IDG News Service