UK customers who buy and sell online can now use a local version of the PayPal payment service, with links to local delivery companies and a seller protection service included.
The UK is PayPal's biggest market outside the US, and the company felt that buyers would be more comfortable with recognisably local services, said UK country manager Scott Braunstein.
"We felt that people are trusting us with their money, and it's important to make them feel safe and secure. I don't know that seeing the word 'center' spelled with an 'er' is a big deal, but we wanted to instill confidence," he added.
The shipment tracking system in PayPal UK now links to the Royal Mail's Parcelforce service.
PayPal's Seller Protection service was previously only available in the US but has now been extended to the UK. The service protects a seller against "chargebacks", where a buyer recalls a payment made on their credit card.
To qualify for the protection, a seller has to have a bank account verified by PayPal, has to ship goods to the buyer's registered address in a "timely" fashion, and has to retain proof of sending the goods being sold.
This UK site is PayPal's first international website, and is part of a plan to expand the service in Europe. Last month the company set up a European headquarters in Dublin to provide customer service, fraud prevention and operational support for European members.
Gillian Law writes for IDG News Service