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HP to unveil lastest photography products

Hewlett-Packard will focus on printing, digital photography and making the two work together better when it announces the first...

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Hewlett-Packard will focus on printing, digital photography and making the two work together better when it announces the first batch of more than 100 consumer products.

"The emphasis will be on digital photography and the concept of still image management and the printing aspect of that," said Roger Kay, vice-president of client computing for research company IDC.

"One of the messages that HP is trying to communicate is ease of use. That is an old message, but it is not listened to carefully. They are taking the admonishment to simplify more seriously, " Kay said.

HP already sells a line of digital cameras and "photosmart" printers. The printers allow users to print digital photos without the need to use a PC. The company is expected to expand on that concept.

HP's products will not include digital video products because video files are unmanageable for the average PC user.

"HP is definitely interested in video, but they see that the digital video era is not actually upon us. The company is providing products for the scale of data type that people are comfortable dealing with using today's hardware," he said.

Joris Evers writes for IDG News Service

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