Holloway, who will also become vice president of sales, marketing and services for the EMEA region, has been at Microsoft UK for 13 years. He presided over last year’s controversial licensing changes, which were heavily criticised by UK IT users but led to a massive rise in revenue for Microsoft in the second half of 2002.
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The appointment, which was announced in an e-mail to Microsoft employees by chief executive officer Steve Ballmer earlier this week, is effective from July, although Holloway will continue to hold his current position until a successor has been appointed.
Holloway will report to Jean-Phillippe Courtois, who has been appointed to the role of chief executive officer of Microsoft in EMEA.
"I am really excited about this new role, and the opportunity to take my experiences outside of the UK and into EMEA, while at the same time having a chance to learn more about the way this business works,” Holloway said.