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Google introduces new program to sell online ads

Internet search company Google Inc. unveiled on Tuesday an automated online advertising program that expands its business by selling and delivering ads on other Web sites.

The privately-held company said in a statement its new automated content-targeted ad service identifies the focus of a Web page and then automatically serves relevant ads.

While Google already sells ads on its own Web site, the new service moves it more into the advertising market and into competition with companies like DoubleClick Inc, which delivers ads on third-party Web sites.

The company said its new online ad program comprises more than 100,000 advertisers worldwide and said it has been serving ads to partners including America Online, Ask Jeeves and the Washington Post.

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