Google introduces new program to sell online ads

Internet search company Google unveiled on Tuesday an automated online advertising program that expands its business by selling...

Internet search company Google Inc. unveiled on Tuesday an automated online advertising program that expands its business by selling and delivering ads on other Web sites.

The privately-held company said in a statement its new automated content-targeted ad service identifies the focus of a Web page and then automatically serves relevant ads.

While Google already sells ads on its own Web site, the new service moves it more into the advertising market and into competition with companies like DoubleClick Inc, which delivers ads on third-party Web sites.

The company said its new online ad program comprises more than 100,000 advertisers worldwide and said it has been serving ads to partners including America Online, Ask Jeeves and the Washington Post.

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more on E-commerce technology

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

SearchCIO

SearchSecurity

  • Dissecting the Hack

    In this excerpt from chapter three of Dissecting the Hack: The V3RB0TEN Network, authors Jayson E. Street, Kristin Sims and Brian...

  • Digital Identity Management

    In this excerpt of Digital Identity Management, authors Maryline Laurent and Samia Bousefrane discuss principles of biometrics ...

  • Becoming a Global Chief Security Executive Officer

    In this excerpt of Becoming a Global Chief Security Executive Officer: A How to Guide for Next Generation Security Leaders, ...

SearchNetworking

SearchDataCenter

SearchDataManagement

Close