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Dell releases own-brand printers

Dell Computer will unveil its first own-brand printers in March, aimed at home office users and large workgroups.

"You will see two waves of products coming out that will give us coverage all the way from network printers to the home office," chief executive officer Michael Dell said. Dell will sell the printers with its PC systems.

"We see a very large opportunity for Dell. In large organisations in the US we have over 50% market share. With consumers in the US we have 30% market share. If we can attach printers to those system sales, it's a very nice business for us," Dell said.

Dell distributed Hewlett-Packard printers until last July, when HP cut off supplies following its merger with Dell's rival, Compaq.

In September, Dell named Lexmark International as its preferred printer supplier and announced plans to introduce Lexmark printers under the Dell brand in the first half of this year.

While Dell expected to sell a lot of printers and did not see huge changes in the printer market.

It's a big and complex market with lots of competitors with large installed bases, he said.

Dell predicted the PC market will remain low this year.

"Customers are still focused on cost and productivity. We're going to grow nicely this year, but I'm not looking for an overall improvement in general business conditions."


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