RealNetworks aims to springboard its media delivery technology onto a host of mobile devices through a deal forged with telecoms company Ericsson.
Under the agreement, to be announced at the 3GSM World Congress conference in Cannes, Ericsson will integrate Real's Helix media delivery technology into its Content Delivery Solution.
Ericsson Content Delivery Solution, which is also being unveiled at the 3GSM show, will provide operators with media delivery offerings catered to the mobile market, as well as provide back-end support and monitoring.
Through the alliance, Real hoped to gain access to Ericsson's relationships with more than 100 mobile carriers and proliferate its technologies across a range of global markets.
"We don't have the ability to be in as many countries as Ericsson, so that's why this is a great partnership for us," Ian Freed, vice president of mobile products and services at Real.
Ericsson will integrate Real's Helix Universal Mobile Server and Helix Universal Mobile Gateway, which allows mobile operators to stream and control media on their networks. The Helix technologies stream every major 3GPP-compliant format, including RealAudio, RealVideo, and MPEG-4. According to Freed, Real's support of the 3GPP (3rd Generation Partnership Project) standard is a big draw for operators since it allows roaming between carriers.
Freed predicted that media streamed through Ericsson Content Delivery Solution and Real's Helix technologies will be appearing in mobile devices within the next three to six months.
In addition to allying with Ericsson, which is a leading handset maker as well an infrastructure provider, RealNetworks has also sealed a deal with mobile phone company Nokia to incorporate its media delivery technologies.