Paybox blow to m-payment market

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Paybox blow to m-payment market

Daniel Thomas

The future of mobile payments services looks increasingly uncertain following m-payments provider Paybox's abrupt exit from the UK market, analysts have warned.

Mobile payments were supposed to revolutionise the m-commerce market, offering consumers the chance to purchase low-cost goods and services with their mobile phones.

However, in a major setback for m-commerce, Paybox, the largest m-payments provider in Europe, last week announced its immediate withdrawal from the UK market. The company cited the slow development of the market and the industry's lack of co-operation - particularly among banks and telecoms operators - as the major factors behind the decision.

Alex Kwiatkowski, senior consultant at analyst firm Ovum, said there is simply not enough demand from consumers or businesses for m-payments and other m-commerce applications.

"Most companies' plans for m-commerce are some way down the line as there is no pressing need to do anything now," he said. "This is reflected in the changing business model of the [m-commerce] suppliers such as Paybox, which are looking around trying to find a niche or companies to partner with."

Banks and telcos need to co-operate more on m-payments projects if m-commerce is to have any chance to flourish, Kwiatkowski said.

"They have got to work together and realise that they can complement each other rather than threaten each other's businesses," he said. "It is a shame because it is the industry and the end-users that are losing out."

M-payments still have the potential to be a viable business application in the long term, although the Paybox decision will slow its progress, Kwiatkowski said.

"If the model can be tweaked it can work because the premise - people using mobiles to pay for small purchases - remains viable," he said. "However, the Paybox move means m-payments are unlikely to be mainstream until around 2005."

Paybox had 10,000 merchant customers across Europe. In the UK, customers included Odeon Cinemas, Lycos and Eurobet.


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