PCs offer very little in the way of innovation or increased value compared with the PCs currently found on the desks of corporate executives, said Richard Brown, Via's associate vice-president of marketing.
PC suppliers needed to put less emphasis on upgrades and replacement PCs and should target demand for multiple home PCs and develop PCs that can meet demand for wireless networking and digital media applications, such as DVD and MP3 playback, Brown said.
A Via survey found that 70% of existing users were looking to buy additional PCs for the home rather than upgrades.
PC suppliers that do try to reach into this market for additional home computers need to consider carefully the types of products that they offer.
"These PCs need to be very different to [existing] white-box PCs," Brown said. Attractive design, quieter operation and lower power consumption are all important.