Dell to expand sales at kiosks


Dell to expand sales at kiosks

Dell is to expand its network of Dell kiosks to US airports and other locations, Michael Dell announced at the Consumer Electronics Show in Las Vegas.

The direct seller is benefiting from its network of kiosks in US shopping malls set up last year. These kiosks were planned to only stay open for the back to school and Christmas and New Year season.

However, they were so successful that the company has decided to keep many open and add new ones, Dell said at the show. Dell did not provide financial details.

"We are looking at putting kiosks in some airports and other locations so customers can touch and feel the products [before buying]," Dell said. The kiosks are easy to move around displays. The strategy for the kiosk came from Dell's business in Japan, Dell said.

At the kiosks, users can try Dell systems and place orders for home delivery. Dell's standard method of selling is through its Web site.

During an "Industry Insider" session at the conference, Dell expressed doubts that the TV will replace the PC as the centre of networked home entertainment, contradicting what Sony president and chief operating officer Kunitake Ando said in his keynote address to the show.
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