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The accountancy software vendor revealed the aim was to provide an incubator service for small users that would ensure a community of future customers for Pegasus.
Chief operating officer Andy West claimed: "We have long recognised that we have one of the lowest customer attrition rates among UK vendors. The idea of the incubator is to build an online community of tomorrow's customers and engage with them today.
"Once we have a customer, we tend to keep it for a long time -this is our aim," he added.
Members of the vendor's online community will gain access to free software downloads and discussion forums.
When a customer reaches more than 20 users, Pegasus will direct it to the channel, based on geography or vertical market.
West insisted the vendor was not taking business from the channel, but creating business in the lower end of the market which was not being serviced.
He said Pegasus intended to attract 5,000 small businesses, "but we already have a couple of hundred downloads within four days, so we might have to extend this limit".
Resellers expressed concern that Pegasus could step on their toes if the scheme was not policed properly.
"Users always want something for nothing and I'm sure some will try to get round the limits," one source argued.
Another suggested that if it was done properly, the scheme could prove to be a good source of new business for the channel.