Dell to detail enterprise strategy

Dell Computer's relevance as a computer systems and IT service provider to the enterprise will be the focus of a series of...

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Dell Computer's relevance as a computer systems and IT service provider to the enterprise will be the focus of a series of product presentations and industry analyst meetings hosted by the company.

Dell will unveil server and storage products and re-outline its enterprise hardware strategy, according to sources.

Dell's spring analyst meeting will begin on 4 April and experts such as Don Young, an industry analyst at UBS Warburg, said he expects Dell executives to be optimistic about "the company's strategic advantage and continued market share gains".

Ramping up its IT service capabilities is key to helping Dell gain and hold ground in the enterprise technology market, said Young. And although critical of Dell's progress so far in IT services, Young said Dell is likely to be planning acquisitions to help accelerate its IT services strategy.

"[Dell's] services strategy remains very hardware-centric, emphasising remotely delivered product services rather than field-generated services, with Dell focusing on reselling other companies' excess capacity," said Young.

"Acquisition strategy and partnerships are issues that will probably be discussed [at the analyst meetings], as services is a fast-growing segment."

An update on Dell's storage reseller relationship with EMC will also be part of Dell's message as well as the company's plans to capitalise on a growing mid-range storage market, said Young.

"We anticipate [Dell] management will lay out a more definitive road map as the company targets the multibillion-dollar, mid-range storage opportunity," said Young.

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