The outfit has been operating as a 'classic' reseller for six years, but managing director Phil Reakes admitted it had been suffering from financial peaks and troughs and wanted to smooth the fluctuations.
But as a specialist in hardware, he argued it did not want to target vertical markets with software and services because "you suddenly find that you haven't got the skills to be successful".
To counter inconsistent revenues it had looked tentatively at IT refurbishment. But Reakes believed with the slowdown in IT spending last year, the EU waste, electrical and electronic equipment (WEEE) directive presented a bigger opportunity.
The directive called for stricter regulations on the disposal of electronic equipment and heavy fines for those that flouted the system.
Despite continuing to promote its traditional server business, Selway Moore has relaunched as a lifecycle management specialist and plans to take a product from "birth through to death".
The company will design and implement new and refurbished equipment and maintain, upgrade and cater for the disposal of the product.
The move is designed to complement its Sun and Hewlett-Packard server sales, claimed Reakes. "Recycling is higher value but lower volume and reseller business is higher volume and lower margin."
Customers will benefit from the approach, he added. "We'll provide better asset management because we've got a better handle on matching the volume of equipment that you write off and its street value."
The dealer currently offers the service for server products, but plans to provide it for desktop PCs as well.