Sotheby's, the world's oldest auctioneer with 226 years of business behind it, will use eBay to drive traffic to its Sothebys.com online auctions this summer.
Sotheby's will integrate eBay's Live Auctions technology on a site that will be built and hosted by eBay. Sothebys.com will exist within eBay as opposed to operating as a separate entity, though both companies will market the site as Sothebys.com.
Financial terms of the deal were not disclosed. Sotheby's online site, like many others, has been unable to turn a profit for its parent company since being launched two years ago.