Amazon.co.uk was knocked off the number one spot in April as the most visited e-commerce site in the UK by on-line CD/DVD supplier, Streetsonline.co.uk. According to internet monitoring company, NetValue - which analyses consumers' on-line behaviour - Streetsonline.co.uk attracted 1.49 million visitors during the month, as opposed to Amazon.co.uk's one million users.
"This is fantastic news for UK based business-to-consumer e-tailers and proves that our business strategy is working," comments Steve Cole, founder of Streetsonline.co.uk.
The site is composed of four e-tailing services, namely www.Audiostreet.co.uk, www.DVDstreet.co.uk, www.Alphabetstreet.co.uk and www.Gamestreet.co.uk.
NetValue's managing director, Alki Manias, attributes the service's success to effective customer relationship management, quality content and high e-mail usage for the distribution of newsletters and customer updates. "More importantly," adds Manias, "Streetsonline.co.uk customers are more likely to use secure connections, which is essential for any e-commerce site."
After Streetsonline.co.uk and Amazon.co.uk, the most frequently visited sites during April were Amazon.com, www.Lastminute.com, www.Jungle.com, www.Ugo.com, www.Simplenet.com, www.Tesco.co.uk and www.IBM.com.
NetValue conducts its research monthly and evaluates the internet usage of approximately 2,000 people, who are said to be representative of the UK's population. Its May rankings are released this week.