This week saw 12 companies honoured for their role in the UK's e-business revolution. From gas boiler firms to city stockbrokers, UK companies are embracing new technology and making it work.
The Computer Weekly E-Business Excellence Awards prove that the new economy is not about get-rich-quick merchants in polo-necks and ponytails. Real companies - with real cash-flow and investment headaches - are making the Web work for them.
The consultants tell us to "leverage physical assets". But what our bevy of winners proves is that it is far more important to leverage the existing relationship with your customers.
And the really smart e-business pioneers are those that are using to the full the IT expertise that already exists within their organisations.
Whatever the shortcomings of UK boardroom culture and the investment climate, the IT profession has proved it is more than equal to the task of taking the UK into the digital future.