Not taking advantage of the opportunities enabled by emerging technologies is a greater risk to business than the technologies themselves, says Tim Noble, SAP managing director for UK and Ireland.
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One of the biggest challenges facing businesses in a rapidly changing and highly competitive landscape is how best to make use of the technologies that are available, he told attendees of the SAP World Tour event in Twickenham in parallel with Sapphire Now in Orlando.
SAP is looking to work with businesses to increase efficiency by co-innovating in the key areas of mobile desktops, making use of the explosion of data, collaborating internally and externally, and using cloud-based computing, he said.
In the mobile space, he said, SAP is working with organisations to enable applications on all device types. In data processing, SAP's in-memory computing is enabling organisations such as Centrica to make sense of a billion lines of data in seconds. In cloud computing SAP is aiming at customer choice.
"SAP wants to give customers choice so they can consume applications in any way they want: on-premise, on-demand in the cloud, or on-device," said Noble.