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Facebook trials real-time ads

Kathleen Hall

Facebook is trialling real-time advertising based on the content of users' status updates and posts.

"We are currently testing a product that helps surface relevant advertising more quickly to people based on the real-time content they are sharing, such as status updates or the pages they like," the company said in a statement.

Facebook already targets users with advertising based on wall posts and status updates, but this is the first time these updates will be used to advertise to members immediately.

The new feature being tested does not alter this algorithm other than speeding it up, so ads are served immediately after a status is posted, getting the brand in front of the user much faster, reported Ad Age.

Facebook recently announced plans to launch a site to enable advertisers to view and comment on advertising campaigns on the social networking site.


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