Hewlett-Packard (HP) chief executive officer Léo Apotheker has announced plans to take a leading role in defining the future of information technology.
Speaking about his strategy for the first time since his appointment last October, Léo Apotheker said HP was well-positioned for the role, through a combination of financial strength, scale, global reach and position in the consumer and enterprise markets.
Apotheker is departing from the approach of his predecessor Mark Hurd by concentrating on revenue growth, rather than cost-cutting.
Cloud computing is changing the way IT is delivered, he said, but HP believes a hybrid environment, that combines the best of traditional environments with private and public clouds, will be the prevailing model for large enterprises for a long time.
Apotheker committed to continue enhancing HP's offerings across its hardware, software and services portfolio.
He said HP will also develop the cloud- and connectivity-based solutions of the future to meet the needs of consumers, small and mid-size companies and large enterprises.
This includes becoming a leading provider of cloud-based platform services, Apotheker said.
"We see clearly a world in which the impact of cloud and connectivity is changing not only the user experience, but how individuals, small businesses and enterprises will consume, deploy and leverage information technology. HP is well-positioned to be the trusted leader in addressing this opportunity," he said.
Apotheker outlined a four-point strategy to extend HP's leadership in; managing and optimising traditional environments; to build and manage next-generation cloud-based architectures; to enable a seamless transition to hybrid computing models; and to define and deliver the connected world from the consumer to the enterprise.
"Everything we do in the future will be delivered as a service," Apotheker said. "It's the first time HP is trying to put all of the elements of what it's doing together."
To achieve these goals, HP plans to develop a portfolio of cloud services from infrastructure to platform services, and to develop and run the industry's first open cloud marketplace for consumer and enterprise services and applications.
Apotheker said HP will build and acquire the software it needs to help companies write and run applications using its cloud service.
HP also plans to build webOS into a leading connectivity platform by putting the software onto a broader range of products and potentially delivering up to 100 million webOS-enabled devices a year.