UK businesses set to buy more low-cost smartphones


UK businesses set to buy more low-cost smartphones

Jenny Williams

More low-cost smartphones could be used within enterprises as an entry-level market emerges in the UK, according to research.

A report by Juniper Research suggests that an entry-level smartphone market is growing in the UK as western European countries adopt more low-cost devices.

Entry-level smartphones are lower in price than standard smartphone handsets, usually run on Google's Android operating system and have the ability to connect to application stores.

Anthony Cox, analyst at Juniper Research, said low-cost smartphones on pre-paid tariffs could be used within UK businesses.

Click here to read the full report from Juniper Research

"Interestingly there is a market for low-cost devices in the UK as second phones on a prepaid tariff, such as one you might leave in a car as an emergency, for example," said Cox.

"Also, some individuals will have two devices - one purely for voice calls and the other for the smartphone features."

Cox said operators' own-brand initiatives were likely to dominate the market with the aim to boost data usage.

He added that large handset companies, such as Research in Motion (RIM) and Apple, were less interested in low-cost smartphone devices to maintain profit margins. However, the emergence of lower-cost smartphone handsets could allow other players to compete successfully with market leaders.

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