UK regions are attracting overseas companies to help them break into the UK market.
Canada-based software company Namtek Consulting Services has made its first overseas investment in the North East of England.
The company is receiving support from the Sunderland Software City initiative, a public and private sector partnership of the City of Sunderland, the University of Sunderland, the North East Business and Innovation Centre, One NorthEast, Codeworks Connect and the private sector software industry.
The company, which develops ERP software targeted at SME businesses, will receive local sales support for three months to help get it up and running.
Its cloud-based software, Erpwizard, has been developed using UniPaas and iBolt technologies from software giant Magic Software Enterprises.
Pierre Namoud, CEO of Namtek, said, "We'd been looking to establish a European presence for some time and there are many compelling reasons to base it in North East England, not least through the support offered by Sunderland Software City."
The UK is attempting to attracts software companies and Google and Facebook are said to be investing in the East London Tech City, which will stretch between the Olympic Park to Shoreditch.