SMEs use social media to promote business


SMEs use social media to promote business

Kathleen Hall

Two-thirds of small businesses use social media to promote their websites, according to a survey from site for freelancers,

Facebook is seen as the most effective platform (55%), followed by LinkedIn (20%) and Twitter (19%).

Xenios Thrasyvoulou, CEO of, said use of social media is becoming more common among SMEs.

"It's easy to see why it has proved so popular for small business marketers in a recession: they're free to use and have virtually limitless reach," he said.

Location-based networking service Foursquare is also growing in popularity, with 9% of SMEs now using it.

However, of the 1,300 SMEs surveyed, 74% said they have not heard of, or do not see a business need for, cloud computing.

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