Enterprise social software sales reached $664m (£425m) in 2010, a 15% increase from 2009, according to Gartner.
The software includes blogs, communities, discussion forums, expertise location, feeds and syndication, social bookmarks, wikis, and integrated platforms. Sales next year are forecast to reach $769.2m, up 15.7% from 2010, said the analyst.
"The social software market is evolving in response to the demand for flexible environments in which participants can connect, create, share, and find people and information relevant to their work," said Tom Eid, research vice-president at Gartner.
Cloud-based and software-as-a-service (SaaS) delivery continue to be key adoption factors, and of the more than 80 suppliers tracked by Gartner, more than 50 provide social software through cloud-based and SaaS delivery, said the research.
Success is to be found in managing the information and relationships in support of business initiatives and not the simple deployment of technology, said Eid. "One of the major goals is to capitalise on community involvement to drive higher leverage and productivity," he said.