Social networks to become business hubs


Social networks to become business hubs

Kathleen Hall

Social networks will become the main form of businesses communication for many employees, according to Gartner.

Some 20% of staff will use social media as their main form of communication by 2014, said the analyst.

"Today, social paradigms are converging with e-mail, instant messaging and presence, creating new collaboration styles," said Monica Basso, research vice president at Gartner.

"The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering, while social networks will develop richer e-mail capabilities."

By 2012, Blackberry-maker RIM and Microsoft will own 80% of the enterprise wireless e-mail software market, predicted Gartner.

Microsoft and IBM will add links to internal and external social networks from within e-mail clients and servers, making services such as contacts, calendars and tasks shareable across e-mail and social networks, it said.

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