Social networks to become business hubs

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Social networks to become business hubs

Kathleen Hall

Social networks will become the main form of businesses communication for many employees, according to Gartner.

Some 20% of staff will use social media as their main form of communication by 2014, said the analyst.

"Today, social paradigms are converging with e-mail, instant messaging and presence, creating new collaboration styles," said Monica Basso, research vice president at Gartner.

"The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering, while social networks will develop richer e-mail capabilities."

By 2012, Blackberry-maker RIM and Microsoft will own 80% of the enterprise wireless e-mail software market, predicted Gartner.

Microsoft and IBM will add links to internal and external social networks from within e-mail clients and servers, making services such as contacts, calendars and tasks shareable across e-mail and social networks, it said.


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