Microsoft and Danish financial institution Saxo Bank are to launch an online trading platform, known as MSN Trader, for individual traders in the UK this week.
The joint initiative will be expanded across Europe. MSN Trader is intended to capitalise on investors' increasing desire to take control of their finances in the wake of the global credit crisis, according to the Financial Times.
MSN Trader will enable individual investors to trade on 23 exchanges around the world from 10 November.
MSN Trader will include research and comparison tools previously available only to professional investors.
These include in-depth research tools with features such as the ability to compare investment opportunities in a company with its peers in the same sector.
MSN Trader will appear on Microsoft's MSN Money website. MSN Trader will use Saxo's existing WebTrader system.