Apple's iPhone and Google's Android are facing increasing pressure from mobile communications companies determined to defend their market power through the development of an alternative open platform for mobile applications.
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The Wholesale Applications Community (WAC) said that 32 organisations from across the mobile ecosystem, including operators, suppliers and OEMs, have joined the initiative, bringing the total to 48. Apple and Google have yet to join.
It also announced the availability of the WAC 1.0 specification following the completion of the WAC and JIL merger at the beginning of the month.
Among the new members are: Accenture, Ericsson, Huawei, Intel, Qualcomm and Samsung. These join current board members in setting the strategic direction and evolution of WAC and will be able to launch WAC-enabled storefronts.
Network operators joining WAC include:
- América Móvil
- Bell Mobility
- Bouygues Telecom
- China Unicom
- Hutchison 3 Group
- LG Uplus
- Orascom Telecom
- Rogers Communications
Companies joining WAC as sponsor members include Alcatel-Lucent, Fujitsu, and LG Electronics. WAC operators and sponsors will be able to launch WAC-enabled storefronts and benefit from their substantial commitment to the WAC organisation.
New associate members include:
- LiMo Foundation
- Myriad Group
- Oberthur Technologies
- Opera Software
- Oracle Corporation and
WAC was launched in February 2010 to create an open industry platform "that benefits the entire ecosystem, including applications developers, handset manufacturers, OS owners, network operators and end-users", said CEO Peters Suh.
The aim is to accelerate and expand the market for applications by allowing developers to write apps that will run across multiple platforms and multiple operators to address a potential market of more than 3 billion users.