Netsuite, the cloud-based business software firm, is "verticalising" its product platform to increase its appeal to specific market sectors, and is seeking "domain experts" with specific knowledge of different business sectors to customise Netsuite for those sectors.
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Speaking to Computer Weekly in London, Netsuite CEO Zach Nelson said the "SAP-in-the-cloud" firm was developing generic sector data models for the professional services sector, for wholesaling and distribution, manufacturing and e-commerce firms.
He would then offer these platforms as "white label goods" which domain experts could customise further.
He gave the example of a US firm that has adapted Netsuite's wholesaling platform for farm tractor dealerships. "We could do the same thing if Ford or GM wanted to do put their dealers on a cloud-based hosted dealer management system," he said.
Nelson said the company was making the move to open the mid to large enterprise market to Netsuite. "There is not a lot of help for those companies that have 500 to 5,000 staff, which we aim to provide," he said. But these firms usually had specific needs that either required expensive customisation in SAP or Oracle, or were unmet in plain Netsuite and accounting packages such as Sage, Quicken and MYOB.
Nelson expected CIOs to be attracted to this model by the vastly reduced cost of ownership and easy access for users. It removed much of the 70% of the budget that they used "keeping the lights on", and increased their user satisfaction scores, he said.
Nelson said he hoped this would help grow sales from $166m for 2009 to the analysts' expected $185m in 2010.