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Sharp hike in use of internet video predicted

Cliff Saran

By 2014 there will be 46 million UK users of internet video, a jump of nine million compared to 2009, according to Cisco's Visual Networking Index.

Annual global IP traffic will exceed three-quarters of a zettabyte (767 exabytes) in four years, according to Cisco.

Global IP traffic grew 45% during 2009.

Cisco has predicted this will reach an annual run rate of 176 exabytes per year or 15 exabytes per month.

In 2014, global IP traffic will reach 767 exabytes per year or 64 exabytes per month.

The average monthly traffic in 2014 will be equivalent to 32 million people streaming Avatar in 3D, continuously for the entire month.

Global IP traffic will quadruple from 2009 to 2014. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 34%.

By 2014 mobile data usage will grow to 3,528 petabyes per month, with consumers accounting for 81% of mobile internet traffic, according to Cisco.

The paper also shows that business use of the internet will increase by 2014. In Western Europe companies will use 2,164 perabytes per month of business broadband.


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