Recession has hit communications, say businesses


Recession has hit communications, say businesses

Rebecca Thomson

Business communications have deteriorated in the recession, with 70% of companies surveyed admitting they have been hit in some way.

Some 52% of businesses surveyed said customer communications have suffered, 41% said communications they receive from suppliers have slipped, and 55% admitted that internal communications have deteriorated.

Some businesses are turning to social networking technologies to address the problem, with an 18% increase in instant messaging and a 17% increase in Facebook use among workers.

Michael Bayer, president of Avaya EMEA, which conducted the study, said, "This report shows that companies should reassess the effect of the downturn on their internal and external comms, and invest in the areas which will have most impact on the bottom line."

Avaya's Value of Communications in a Downturn report surveyed 2,502 European employees in total, including 1,000 in the UK.

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