Web takes a bigger slice of Domino's Pizza


Web takes a bigger slice of Domino's Pizza

Karl Flinders

Domino's Pizza has revealed that online sales accounted for almost a quarter of total sales in the last financial year, as it reported a 27.8% increase in profits.

Online sales were 23.2% of total sales in 2008.

Domino's Pizza, which made £29.9m profit in 2008, increased its online sales by 40.4% during the year to £78.5m.

The company, which launched online pizza sales 10 years ago, is planning on increasing web sales with software aimed at mobile online pizza buyers and a system that helps customers track their orders.

"As part of our commitment to e-commerce, we also launched an application to make it easier for customers with iPhones to get their favourite pizza and we launched the pizza tracker system so web customers can follow the progress of their pizza along the makeline, through the oven and on the road," said Domino's Pizza.

Domino's Pizza also uses Facebook pages, Twitter accounts and has its own You Tube channel.

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