Six per cent of Britons think VHD (virtual hard disk) is a sexually transmitted disease, 20% think Steve Jobs is a second division footballer, and 2% think Bill Gates is a one of the great train robbers.
A survey of 1,000 people by public relations firm Lewis revealed the British public's surprising lack of knowledge about the IT industry.
Apple may be a household name, but its boss Steve Jobs was mistakenly identified as a trade union leader or a second division footballer.
One woman thought Steve Jobs had something to do with Google. Microsoft founder Bill Gates was thought to be an American comedian by 3% of people surveyed, and 2% even thought he was one of the great train robbers.
One person thought a wireless dongle was some sort of animal and somebody thought a pixel was a type of chocolate.
Four per cent of people surveyed though phishing was an angling method used by Eskimos.